Current situation and Prospect of the hottest labe

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Current situation and Prospect of label printing technology and equipment

with the popularization of label (trademark) application, label printing technology and equipment have attracted increasing attention. In the past two years, label printing and label equipment manufacturing enterprises have become a new force, absorbing the advantages of various printing and post press technologies, and gradually formed a relatively independent system to adapt to the diversified development of label application fields

new concept of label printing

at present, label products are rich in content, mainly including: self-adhesive labels. That is, apply labels, bills, etc. In the past, some people thought in a narrow sense that label printing was just self-adhesive labels such as self-adhesive stickers, which would limit the direction of product development and the development of enterprises. The author believes that the new concept of label printing can be defined within the scope of narrow roll to roll printing, including embossing, offset printing, gravure printing, printing and flexographic printing. In fact, the advantage of label printing lies not only in the increase of product types, but also in the automation and high-speed of labeling

current situation of label printing technology

China's label printing market has just formed a climate, and is relatively weak in label design, printing technology, printing equipment and other aspects, with unbalanced development

1. printing enterprises are small and scattered

the current situation of small-scale and decentralized investment of label printing enterprises has led to a disordered situation in the label market in terms of technology, price and service. However, I believe that with the gradual maturity of the market and the rise and growth of large-scale and professional enterprises, the overall level of the label printing industry will be greatly improved, including the integration of technology, equipment and manufacturers

at present, domestic label printing enterprises can be generally divided into two categories: one is large label printing plants, which are very specialized, mainly in the form of round pressing printing. Their customers are mainly large-scale production enterprises such as daily chemical industry, lubricating oil, edible oil, etc., with more long-term products and higher quality requirements; The other is small and medium-sized label printing plants, which mainly use the traditional flat printing method. Customers are mainly distributed in the electronic industry, industrial manufacturing and other fields. The output is small, but there are many kinds and specifications. At present, such enterprises account for a considerable proportion

2. weak prepress technology

like most Asian countries, relief printing equipment (trademark printing machine) is the main force of label printing at present, but domestic attention to relief prepress processing technology is not enough, and relief color dot printing is still a headache. The reason is the lack of understanding of letterpress printing. In foreign countries, there are professional software for prepress processing and output of letterpress, but it is rarely introduced and applied in China. The prepress production of domestic label printing mainly depends on the offset production method. However, the point increase and line angle of embossing are completely different from offset printing. Copying the prepress ipul of offset printing has set up a new standard production method for pultrusion molding. How can we truly restore the original and print fine color labels? According to the author's observation, many of the exquisite label samples printed at domestic exhibitions are professionally processed or made abroad

3. There are regional differences in technical level

professional label printing first entered China from Tianjin, Shanghai and other places. At that time, it was mainly based on round flattening embossing equipment. In the mid-1990s. In the later stage, printing enterprises in Taiwan Province and Hong Kong SAR successively invested in the Pearl River Delta and Shanghai, Jiangsu and Zhejiang, and built a number of professional label printing enterprises, which not only brought advanced equipment and technical experience, but also trained a large number of technical talents, leading the technical trend in the field of label printing. However, label printing in the mainland has only risen in recent twoorthree years, and the technical level is generally not high, so we need to learn from advanced experience and technology

4, traditional printing concept

in Europe and the United States, flexographic printing is widely used in labels. They do not have high requirements for fineness and brightness, while Chinese labels pay attention to exquisite design. The colors are gorgeous, so it is difficult to accept flexographic printing, which is still dominated by traditional printing methods such as embossing. In addition, the speed of flexographic printing is high, which is suitable for large-scale printing. At present, most label printing in China is in small batches, so flexographic printing is more impractical

in addition, the market supporting facilities of printing materials, inks and plate making related to label printing process need to continue to be improved. Domestic label printing enterprises are not familiar with flexible printing technology, prepress plate making and other processes with lower system noise. Even if they buy a flexible printing production line, their use and promotion will be affected due to the lack of plate making knowledge and insufficient supply of consumables

5. Lack of industry organization

with the increase of market demand for label products, the market competition in the label industry has also begun to intensify. However, due to the lack of industrial organizations in the label industry, such as the coordination of industry technical associations, the information flow in the industry is not smooth, which also hinders the development of label printing technology and equipment

prospect of label printing technology and equipment

high speed and high quality are the development direction of label printing. Rotary printing will become the main production mode of label printing. In Europe and the United States.

Japan and other countries and regions, flat and round flat label printing equipment has been basically eliminated. Moreover, with the localization of rotary label printing equipment, its price may be reduced to the level of imported flat label printing machines, which will promote the expansion of the rotary label printing machine market

2. Flat, convex, flexible and combined printing machines are more ideal.

due to the diversified needs of label products in beauty, anti-counterfeiting and personalization, integrating the advantages of various printing methods is the best choice to reflect the printing effect. Therefore, the design and application of combined printing machines with flat, convex, flexible and multi-function will be more and more, which is also the development direction of label equipment manufacturing enterprises

3. further expansion of on-line post press processing

Plastic granulator equipment such as on-line post press processing unit causes serious environmental pollution, including round knife die cutting; Middle hole, indentation, hot stamping, lamination, embossing, lamination, gluing, folding, sheet cutting, slitting, etc., and the post press processing unit can be flexibly combined to provide a variety of high-speed, drum type full-automatic post press processing methods

4. new labels enrich the label market

the development of RF tags and in mold label technology will promote the rise of relevant markets, such as the demand for materials and equipment

in addition, there are many application fields that cannot be ignored, such as highway tickets, aircraft boarding passes, admission tickets, visit tickets, etc. are label products, which should attract the attention of printing enterprises

5. digital printing joins the ranks of label printing

with the continuous maturity of digital printing technology and the gradual expansion of application fields, especially the emergence of post press processing unit supporting digital printing system, the development of digital label printing machine is just around the corner

6. special technology is a supplement to label printing.

printing can show special effects, such as stereoscopic effect and sanding effect, and plays a role in improving the grade of labels, but it is often ignored

holographic positioning hot stamping. The emergence of high and new technologies such as cold stamping and laser die cutting has also brought more ideas to printing plants and equipment manufacturers

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